Augmented Reality isn’t something new, however, it makes people a little bit surprised and curious because this term isn’t very popular and nor everyone knows what exactly it is. Anyway, AR is already here, and you can easily see it and even try, making your Instagram Stories more creative. All the filters you can use on your Stories are a symbiosis of reality and some kind of fiction.
As Instagram Stories became often-used and reach success, especially among youth, different filters that can make the video more attractive got in great demand. This new feature brings a lot of fun, helping to make Story brighter, cooler and more original. These filters are a part of the social network, however, they can be also made privately.
Well-known companies have already discovered the advantages of using this feature on their Instagram Stories. It makes the content more interesting, exciting and bright. So let’s learn something about this!
What Are Instagram Stories AR Filters?
Augmented Reality is already an essential part of the social network. Moreover, movie directors have been using it for years to create amazing things and what was something we could only dream of in the late 90s, is now something we have readily available on our smartphones.
The filters that are seen on Instagram are AR. The principle of their work is to use a kind of layer that is superimposed on top of your video, forming a new picture based on a real image. Often, Instagram users prefer filters for changing their faces, however, there are a lot of simpler filters that can be chosen to make photo or video more appealing before posting it.
Face filters were introduced on Instagram only two years ago in 2017 and became an immediate hit. People love to modify their photos and videos, they love being creative and having fun with the things they post online, so it’s no wonder face filters have become significant.
Last year, Instagram launched a limited version of this feature. It was available only to famous brands, companies and celebrities who could create unique face filters in conjunction with Spark AR Studio Platform from Facebook. This app has over 20 thousand users – it means that there is a huge amount of filters we’re not even aware of.
How Can I Access Custom Instagram Stories AR Filters?
If you are interested in some AR filter and want it to be used whenever you need it, then the best idea to make it real is to follow the page, which has created the filter you choose. Nevertheless, in some situations, it’s not obvious who’s the creator because not all Instagram profiles are referring to their filters. It’s common to find some filters accidentally or because you just know that they exist.
Thus, when you follow a new brand that has special filters you are interested in, then the next time you will create Instagram Stories, you’ll see already installed new filters. A blue dot on the face icon will be available for you – just tap on it to use the needed filter. Also, keep in mind that some filters only work either on the front or the back camera, so make sure you check.
There is one more way to get filters for your Stories – your friend can make a new publication or just send you someone’s Story with cool AR filters. In this case, you’ll see the option to “Try It” at the top left corner of the screen. Tap on that and you’ll gain access to the filter. Moreover, if you truly want to keep up with all available filters, you can use Lenslist, which features a big collection of AR filters, all organized in different groups, including games, holidays, films, shows, and others.
Examples of Instagram Stories AR Filters
- Johanna Jaskowska – Beauty 3000
Johanna Jaskowska is a French artist who works at the Mercedes-Benz advertising agency Antoni Garage GmbH. She loves sci-fi and photography and believes that AR is visual art that enables us to express and enhance the maximum human beauty. All the photos she shares use a custom filter, but the most well-known one is Beauty3000, which gives you a kind of plastic look. Her designs are usually overlaid and they add features to the face without hiding it or fully transforming it.
- Ariana Grande – No Tears Left to Cry
Ariana Grande is a huge influencer on Instagram with over 157 million followers. She was also one of the firsts to release their custom AR filter for Instagram stories and she did it to promote one of her singles, “No Tears Left to Cry”. The filter has the same name and it’s inspired on kaleidoscopes but it uses pastel colours instead.
- Adidas Originals
Adidas Originals custom filter is different from the rest and it provides a kind of ageing effect to your photos and videos. However, it gets better. If you raise your eyebrows, the filter will react in some unique way. The video may skip, you can see the Adidas symbol flying around, or the screen might roll. Either way, it will feel much like an 8mm film.
- Gucci Beauty
Gucci Beauty is the creator of another well-known AR face filter and it gives you a beautiful head of hair and a moustache if you’re a man. By tapping the screen, you’re able to change looks two times and choose which one suits you best. You also get Gucci accessories, which is awesome.
Can I Create My Own Instagram Stories AR Filters?
Unfortunately, only influencers, famous people and brands have a possibility to create new AR filters because this program has a limited excess at the moment. Anyway, it won’t be long before all users can make individual filters.
The platform will be open to other users and more brands and partners in no time. Because they make use of the Spark AR Hub, you can download the app and start learning how to use it while you wait for Instagram to allow you to create your filters on their platform.
Anyway, AR filters are here to stay, and brands can take advantage of them by being creative, silly and fun with their custom filters. This will draw people to your account and if the filter is good, it will make you go viral with minimum effort.